Multi-level menu

Kinderkraft, part of the 4Kraft company structure, approached us with a request to prepare a website with a multi-level menu that allows visitors to purchase products offered by the brand. The created menu with icons and photos has been adapted to the desktop view. The website user, after hovering the menu item "PRODUCTS", chooses one of several categories and then the product itself from a sliding, multi-level menu. This solution significantly increases the usability of the website and the comfort of the person looking for a specific item. It takes only a few clicks to go to the target product page. This innovative feature also influenced the attractiveness of the website itself. It is now more readable, easier to use and well organized.

Visit project website

Conversion through Landing Page

For the leading Polish consulting and project company - Greenhat - we have prepared the so-called Landing Page, the first page that visitors get to as a result of marketing activities. The project prepared by us aimed to acquire contacts for users interested in the service and subsidy. Our task was to prepare a simple, readable contact form, which allows obtaining contact details from various users. The part of the project was also the Call Page service, which enables a quick and direct connection between a potential customer and people leading the campaign. The Landing Page project prepared by our Digital Agency was embedded in a subdomain specified by the client.

Visit project website

Mobile First

"Mobile First Approach" is a modern solution aimed at increasing the usability of the mobile version of the website. We used this approach for the project for the West Site Fitness club and it was the most important thing in the website design prepared by our Digital Agency. Customers of West Site Fitness come mainly from the B2C segment. They are individuals who increasingly use mobile devices - phones and tablets. Web designs in the 21st century must consider such recipients, and for obvious reasons, the appearance of the website on small screens is different than in desktop mode. It is believed that in the B2C segment, up to 75% of users visiting the website use mobile devices. That is why, in the case of the website project for the West Site Fitness network, we put the greatest emphasis on its mobile usability, adjusting the resolution to small screens. All functions and solutions have been designed to make the use of smartphones and tablets easier.

Visit project website

Product's sorting

DONMET needed an online store with the function of extended product sorting based on specific product attributes for selected categories. This solution supposed to be easier for a client to find the right products without having to browse the full catalog. We used extended product sorting in two categories. As a result of our work, the website user, after selecting appropriate sorting configurations, obtains a result that meets only the criteria selected by him. This kind of sorting helps the potential customers visiting the e-commerce store to choose DONMET products that meet their needs.

Visit project website

Inteligent navigation

The project for The Vaka Cruise from the Cook Islands, offering traditional boat trips, was associated with the need to prepare a smart scheme of website navigation. In this case, it was based on lines and bullets, ending with "call to action" buttons. The graphical structure of this project focused on the spaces and lines that give dynamics to the whole composition. Moreover, they direct the potential visitors to the places where they can get the most important, interesting information about the service and the place itself, which is the Cook Islands, mainly Aitutaki atoll. Lines and bullets were used on all subpages in the desktop version. In the mobile version, due to the change in screen width, the originally used lines were replaced by another logic of the information architecture. The applied solution allowed us to maintain the consistency of the structure and to make website navigation easier.

Visit project website