The digital strategy allows us to create a brand which provides a consistent contact with clients through all of the used channels. For this purpose the most effective tools to reach a wide group of customers must be found. The digital marketing strategy demands taking a few basic steps such as defining mission and vision of the company and analyzing the initial situation. Effective digital strategy, based on proper digital tools, affects positively the company’s innovation.
Branding can be described as a series of tasks that allow to create stable relationships with the customers. The brand strategy requires recognizing needs of customers and meeting their expectations. For this purpose it is necessary to analyze the target group and competition and to give the brand individual traits, which strengthen its value. Brand strategy requires designing logo, advertisements, posters as well as proper brand positioning which main role is to create a slogan with a clear and precise message.
UX (User Experience) and UI (User Interface) enable creating website or app that will be functional and easy to use. Thanks to the right choice of each parts of the interface and its proper design, users can easily find information they need. UX/UI design is multi-stage process during which it is necessary to create lo-fi models, hi-fi models or other sketch that show what a website is going to look like. What is more running proper tests such as analyzing utility and possible errors of the model or finished app is necessary.
websites and e-commerce
Websites and online stores have an influence on the marketing and company image. A website is an effective tool of promotion allowing us to be known on the Internet. Designing and programming websites is mainly about choosing proper interface elements, refining the information architecture and formatting the source code. E-commerce shops (formed on the basis of Woocommerce or Shopify software) and mobile or internet websites based on CMS (Content Management System) are tested for functionality before their implementation.
web and mobile apps
Web and mobile apps allow us to comfortably browse the content on the Internet. Well designed and adapted to all of the types of devices, websites create opportunities to be known and valued in the industry as well as to be successful. Designing web and mobile apps requires a few simple steps such as: creating a sketch, programming and testing. In this way, both refined apps for Android and iOS and websites based on the most popular technologies are developed.
Digital marketing uses the Internet, social media, digital media, search engines and websites to promote the brand. The use of those tools allows us to create permanent relationships with customers and to increase the company’s visibility on the Internet. Especially effective may be actions in the field of SEO and SEM (that are using the tools such as Google AdWords or AdSense campaign). To distinguish the company in the industry and to allow it to reach selected target group, it is important to use e-mail marketing, lead generation and content marketing. An important role in the process might also have a whisper marketing.