Branding - contrary to appearances, is not just a logo, but a series of activities that influence the building of brand awareness. The marketing strategy and the actions taken in its scope allow for creating lasting relationships with clients. With branding, your brand can be seen in the way it was planned. For this to happen, we will help you meet the needs of clients. Offering the values and solutions that you can identify with, makes the brand arouse positive emotions and associations. What are the benefits of branding? Thanks to a suitably planned strategy, your brand can become one of the company's key resources and build its financial value.
We will analyze what are the most important assets of your business and together we can create a brand that is very successful.
- Brand strategy
- Brand mission, vision and values
- Brand positioning
- Branding / rebranding
- Graphic design
- Design Thinking workshops
“If you ask me, what is my motivation, I'll say
passion and ambition.
I want to create the legendary brand and solutions.”
– Head of Design
LEARN ABOUT THE PROCESS :
Branding usually refers to workshop processes, consisting of several basic stages. Building brand awareness should start with an analysis of needs and determining the initial situation. For this purpose, it is necessary to gather information about a given business, current activities, expectations and plans for the future. What else does a marketing strategy require? A thorough analysis of the brand is essential. It means checking how it works, what communication with customers looks like and what distinguishes it.
Conducting an analysis of competition requires a list of competing brands in a selected market area and estimation of their valuable and quantitative share. It is also necessary to take into account communication activities carried out by competitors, their positioning and distinguishing features. Gathering detailed data on competition allows us to develop the most effective marketing strategy.
target group analysis
For the chosen brand strategy to be successful, you cannot forget about the consumer. Well planned marketing activities must take into consideration not only socio-demographic criteria, but also consumer attitudes, preferences and concerns related to the products. What is target? This is a group of people with similar traits and conditions, i.e. consumers, to whom the offer of the brand is addressed. At this stage, it is worth considering whether the attempt to stand out from the large competition is profitable, or maybe a better solution is to search the so-called niche market.
Personification gives the opportunity to answer the question: who would the brand be if it were a person? This allows us to describe the brand, taking into account lifestyle, traits and demographics. Proper personification significantly helps to build awareness, enriches communication and strengthens brand values. Thanks to this, customers who decide to buy the offered product can be sure that in this way they can express themselves.
Brand positioning refers to creating a short slogan, a message conveying its uniqueness. To this end, one should distinguish features that will provide the customers with the most important information about the brand and make them choose it. However, the positioning must result from the offer, you cannot promise unattainable benefits. Activities at this stage must be well planned, reliable and consistent.
Graphic design is a multi-stage process, which includes, among others, designing of logos, advertisements, posters, business cards and even letterhead. The visual identity book, which contains a description of the basic elements of identification and sets out the rules for their use, is equally important. The logo, as the most important component of visual identification, should represent the brand's values, refer to the nature of the industry, and at the same time be a coherent whole with the name and accepted slogan.